Traverse City Branding and Commercial Photography
Having solid and consistent imagery for your brand or business is key to bringing in the right clients.
That is where I come in!! With over 14 years experience working with different brands and businesses helping them create imagery to draw in their ideal clients, I am looking for new brands and businesses to work with here in Northern Michigan and beyond.
Whether you need consistent content for social media, stunning images of your products for e-commerce or just some updated headshots I have a package for you.
BRANDING PHOTOGRAPHY
A must for any brand or company.
Brand photography is so much more than just beautiful images—it’s one of the most powerful tools you have for visual storytelling. In today’s fast-paced, digital-first world, people aren’t just buying products or services—they’re buying into the story, the experience, and the personality behind the brand. That’s where brand photography comes in.
High-quality, custom brand photography gives your audience a window into who you are, what you do, and why you do it. It captures the essence of your business—your values, your process, your passion—and translates it into visuals that are instantly recognizable and deeply memorable. Whether it’s behind-the-scenes moments, curated flat lays, lifestyle shots, or portraits, each image plays a role in building a cohesive, authentic brand presence.
When your visual content is consistent across your website, social media, and marketing materials, it builds trust. People start to feel like they know you—even before they’ve met you. That sense of connection is what turns casual browsers into loyal clients and customers.
Investing in brand photography isn’t just about having something pretty to post on Instagram. It’s about showing up with purpose and professionalism. It’s about crafting a brand identity that feels genuine, polished, and aligned with your message. Ultimately, brand photography helps you stand out in a crowded market—and stay top of mind with the people who matter most.
All branding sessions include my help in planning for locations and timing for session, what to wear guide, as well as a customized vision board. Hair/make up can be added for an additional fee.
Branding sessions start at $1000
LIFESTYLE HEADSHOTS
let’s level up your brand!
Headshots can evoke emotions and create a connection with your audience. People are more likely to engage with brands and individuals they feel a connection with, and compelling visuals play a significant role in fostering that connection.
A professional headshot is more than just a photo—it’s your first impression. Whether you’re a business professional, actor, or entrepreneur, your headshot is often the first thing people see online, in marketing materials, or on social media. It communicates confidence, approachability, and professionalism in a single glance. In today’s visually-driven world, investing in a quality headshot can open doors, create connection, and set you apart from the crowd. It’s not just about looking good—it’s about showing who you are.
These can be done in studio on location, whichever you prefer. I have a mobile studio setup as well so I can come to you if needed.
All headshot sessions include my help in planning for locations and timing for session, what to wear guide, as well as a customized vision board. Hair/make up can be added for an additional fee.
Headshot sessions on location start at – $750
Studio headshots start at – $850
Team headshots require custom pricing depending on how many people. Inquire below to receive a quote.
PHOTO MARKETING CAMPAIGNS
In a world overflowing with content, your audience is making split-second decisions about what to click, what to buy, and what to trust. So how do you cut through the noise and truly capture attention? The answer lies in powerful, intentional photo marketing campaigns.
A photo marketing campaign is more than just posting pretty pictures. It’s a strategic approach to visual storytelling—designed to communicate your brand message, highlight your products or services, and move your audience to take action. When done well, it doesn’t just showcase what you offer—it shapes how people feel about your brand.
Great marketing isn’t just about showing what you sell—it’s about telling a story people want to be part of. Photo campaigns allow you to craft that story across multiple platforms with consistency. Whether you’re launching a new product, promoting a seasonal offer, or reintroducing your brand, strategic visuals give your campaign clarity and impact.
All marketing sessions include my help in finding models (if needed), planning for locations and timing for session as well as a customized vision board. I also have stylists who can be added on to any session (stylists can do wardrobe, props and set styling).
LIFESTYLE PRODUCT PHOTOGRAPHY
In today’s highly visual, content-driven marketplace, the way your product looks often carries as much weight as what it does. That’s where lifestyle product photography becomes a game-changer. It bridges the gap between functionality and emotional connection, turning ordinary items into must-have experiences.
Unlike traditional product photography—which focuses on clean, studio-style shots with a white background—lifestyle product photography shows your product in action. It places your product in real-world environments, surrounded by complementary elements that help tell a story. Think of a cozy candle glowing in a serene living room, a skincare bottle nestled by a bathroom sink, or a pair of hiking boots kicking up dirt on a mountain trail.
These types of images help customers see themselves using your product—and that’s where the magic happens.
Professional lifestyle images show that you’ve put thought into your brand and care about how it’s perceived. Quality visuals signal that you’re serious about your business, which builds trust with potential buyers. Customers are far more likely to invest in a product that looks like it belongs in their life—and like it already fits seamlessly into the world they want to live in.
Lifestyle images can be repurposed across your website, social media, email campaigns, and advertising. They’re not only eye-catching—they’re useful. A well-planned lifestyle shoot gives you a library of content that feels cohesive and brand-aligned, making your marketing efforts more streamlined and effective.
In a world where attention spans are short and competition is fierce, your product photos can’t afford to be an afterthought. Lifestyle product photography tells the story behind your brand, creates an emotional connection, and helps your audience visualize your product in their everyday life. It’s not just about showcasing what you sell—it’s about selling the experience of your brand.
All lifestyle product sessions include my help in finding models (if needed), planning for locations and timing for session as well as a customized vision board. I also have stylists who can be added on to any session (stylists can do wardrobe, props and product styling).
Lifestyle product photography starts at – $1000
Traverse City Photographer
CREATING IMAGES TO HELP YOUR BRAND STAND OUT
Let’s start creating together!
Fill out the form below to start the journey of taking your business to the next level!
Typical response times are 24-28 hours. If you do not hear from me by then please done hesitate to email me directly at info@chelseaerwin.com or call me at 904-540-1966.
